Find True Direction in Your Go-To-Market Strategy.
Your GTM isn’t broken — it’s misaligned. The Curao Compass™ helps executives see the gaps between structure, strategy, operations, finance, and the customer, and realign for measurable growth.
Your GTM isn’t broken — it’s misaligned. The Curao Compass™ helps executives see the gaps between structure, strategy, operations, finance, and the customer, and realign for measurable growth.
A Go-To-Market Diagnostic Guide for Executives — Preview Edition
Your GTM isn’t broken — it’s misaligned.
Most organizations don’t fail because of poor strategy; they fail because of misalignment.
The Curao Compass™ helps executives pinpoint where growth stalls, revealing the disconnects between structure, strategy, operations, finance, and the customer that quietly erode performance. This isn’t another playbook or checklist.
It’s a leadership navigation system designed to bring your executive team back into alignment with clarity, focus, and direction.
Start recalibrating your strategy today and experience the power of alignment.
Inside the free preview, you’ll find:
The preview is just the beginning. The full Curao Compass™ expands into all five Compass directions — the complete alignment framework for modern executives:
Each section includes:
Most go-to-market frameworks live in silos. Sales talk leads. Marketing talks impressions. Finance talks ROI. The Curao Compass™ unites them.
It aligns every executive function around one shared direction — your company’s true north. Alignment, not activity, drives growth.
Download your free Curao Compass™ Preview Edition and see your business through a new lens of alignment. Then explore the Executive Mentorship Sessions — interactive coaching experiences where we apply the Compass to your company’s real-world challenges and build your personalized 90-day action plan. Clarity is the leader’s compass.
Find your true direction.
Founder, Curao Marketing & Business Consulting | Executive GTM Advisor
With over 13 years of experience in Marketing and Digital Revenue Operations, Ivelisse Arroyo helps businesses bridge the gap between strategy and execution.
She has led marketing and operations teams through product launches, brand transformations, and growth initiatives across industries — consistently delivering measurable results in sales performance, efficiency, and market expansion.
As an instructor and mentor, Ivelisse combines her hands-on expertise in Business & Processes Management, MarTech, CRM, digital advertising, and automation with a strong foundation in business operations. Her approach helps leaders and entrepreneurs turn marketing from a cost center into a predictable growth engine.
Her mission is simple: to make marketing a system that drives revenue — not just visibility.
💬 Servicio disponible en español.