Your Cart
Loading

Find True Direction in Your Go-To-Market Strategy.

Your GTM isn’t broken — it’s misaligned. The Curao Compass™ helps executives see the gaps between structure, strategy, operations, finance, and the customer, and realign for measurable growth.

The Curao Compass™ - Preview Edition

On Sale
$0.00
Free Download
Added to cart


The Curao Compass™


A Go-To-Market Diagnostic Guide for Executives — Preview Edition

Your GTM isn’t broken — it’s misaligned.


Most organizations don’t fail because of poor strategy; they fail because of misalignment.


The Curao Compass™ helps executives pinpoint where growth stalls, revealing the disconnects between structure, strategy, operations, finance, and the customer that quietly erode performance. This isn’t another playbook or checklist.


It’s a leadership navigation system designed to bring your executive team back into alignment with clarity, focus, and direction.


Get the Preview Edition — Free for a Limited Time


Start recalibrating your strategy today and experience the power of alignment.


Inside the free preview, you’ll find:


  • The Curao Compass™ framework — a visual model to align every part of your go-to-market system.
  • Three Compass Points in detail:
  • North — Structure: Clarify leadership roles, accountability, and communication.
  • East — Go-to-Market Strategy: Align Your Market Message and Execution.
  • Center — Customer: Reconnect your brand and culture to what your customers truly experience.
  • Mini diagnostic quizzes and reflection prompts to uncover quick insights.

Coming Soon: The Full Curao Compass™ Diagnostic Guide for Executives


The preview is just the beginning. The full Curao Compass™ expands into all five Compass directions — the complete alignment framework for modern executives:


  • North — Business & Organizational Structure
  • East — Go-To-Market Strategy & Execution
  • West — Operations & Enablement
  • South — Financial Alignment & Revenue Outcomes
  • Center — Customer & Marketing (The Heart)


Each section includes:


  • Comprehensive diagnostic quizzes and scorecards for every Compass point.
  • Guided reflection exercises that turn insights into strategic clarity.
  • A complete 125-point diagnostic system to measure organizational alignment.
  • A 90-Day Implementation Plan — a guided compass to act, align, and grow with precision.

What Makes the Curao Compass™ Different


Most go-to-market frameworks live in silos. Sales talk leads. Marketing talks impressions. Finance talks ROI. The Curao Compass™ unites them.


It aligns every executive function around one shared direction — your company’s true north. Alignment, not activity, drives growth.


Lead with Direction. Grow with Clarity.


Download your free Curao Compass™ Preview Edition and see your business through a new lens of alignment. Then explore the Executive Mentorship Sessions — interactive coaching experiences where we apply the Compass to your company’s real-world challenges and build your personalized 90-day action plan. Clarity is the leader’s compass.


Find your true direction.


Download the Free Preview


Follow The Curao Compass Podcast

Spotify | Apple Podcasts | Amazon Music | YouTube

About The Author

Founder, Curao Marketing & Business Consulting | Executive GTM Advisor


With over 13 years of experience in Marketing and Digital Revenue Operations, Ivelisse Arroyo helps businesses bridge the gap between strategy and execution.


She has led marketing and operations teams through product launches, brand transformations, and growth initiatives across industries — consistently delivering measurable results in sales performance, efficiency, and market expansion.


As an instructor and mentor, Ivelisse combines her hands-on expertise in Business & Processes Management, MarTech, CRM, digital advertising, and automation with a strong foundation in business operations. Her approach helps leaders and entrepreneurs turn marketing from a cost center into a predictable growth engine.


Her mission is simple: to make marketing a system that drives revenue — not just visibility.


💬 Servicio disponible en español.